Users in WeChat will be bombarded with information from various official accounts, so it’s important to set the content’s main theme around a topic that will be most relevant to them or can help them resolve their challenges. Stay relevantĪn effective content strategy is centred around your target audience. Understand who they are, what their pain points are, and then design your content to help them resolve those points. It is the most effective way to build a content strategy for WeChat Official Accounts. Successfully identifying and understanding your audience in China, who will be drawn to your account and content, will give you the highest chance to succeed. Marketing through WeChat Official Accounts includes all types of content – long form content, infographics, images, and video content (which is now trending strongly on WeChat). Below are some ways to build a successful content strategy for WeChat. Craft an effective content strategy for WeChat We typically suggest integrating it with other comprehensive marketing tactics rather than running it on its own. However, KOL marketing campaigns are usually high in cost and can be difficult when trying to forecast performance. KOLs’ endorsement is also efficient in boosting follower growth and engagement. By leveraging KOLs with a similar fan base, your account can garner high visibility within a short amount of time. Partnering with KOLs within your niche can also be a shortcut to boosting your WeChat followers. However, brands need to have a verified WeChat Official Account before they can apply for an affiliated advertiser account. Promote your account via WeChat advertising or key opinion leader (KOL) influencersĪpart from attracting new followers organically, WeChat also offers paid advertising opportunities for brands to promote their accounts and gain new followers. The high-quality content shared from one existing follower to his or her personal connections can give you more visibility to a wider but still relevant audience pool. This could include insightful opinions, product knowledge, customer service, or membership offers.īesides, creating shareable content will get you more new followers with no extra efforts. To retain them as active, real followers for long-term engagement and potential conversions, you must keep providing them with valuable content. Create valuable and shareable content for your followersĪcquiring new followers is just the first step, as there’s a possibility that those new followers may promptly unfollow if they find no interesting, useful or engaging content from your account. Offline – product packaging, offline stores/offices, events (industry conferences, trade shows, product launch events, etc.), print collateralĢ.Online – official website, other social media platforms (if allowed), corporate newsletters.Below are some online and offline spaces you can incorporate your QR code for maximum visibility: We encourage you to place your QR code in as many spaces as possible include it anywhere you may interact with potential customers, so that they can easily scan it and follow your account. Your QR code is your WeChat Official Account’s name card, and it provides a quick and easy way to gain followers. Display your quick response (QR) code, online and offline Here are some tips on getting more followers on WeChat: 1. WeChat’s private nature requires brands to take multiple initiatives to acquire as many followers as possible. Unlike Facebook and other popular social media platforms, your content is hardly visible to your target audience if they are not already following your account. Drive traffic to your site or mini programmesįor many brands, gaining more followers on WeChat may be one of their biggest challenges.Here are some goals WeChat Official Accounts may help you achieve: Clearly defining the goal you want your account to achieve can help direct how you plan the content and measure your success. Be clear on your goalīrands often resort to WeChat Official Accounts to increase brand awareness, build a community, maintain communication with that community, and eventually commercialise it for sales and lead generation. Here are our top tips on running a successful WeChat Official Account. It requires a carefully designed strategy and execution plan. There is no shortcut to delivering success on WeChat Official Accounts. In this second part, we will discuss best practices for implementing WeChat Official Accounts into your marketing strategy. In the first blog of this three-part series, we explored the different types of WeChat Official Accounts and the steps to setting one up.
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